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Svyatoslav Biryulin is an experienced CEO and business consultant. He started his career as a sales rep and within 10 years he was promoted several times, up to CEO position. As a CEO he ruled several companies from different industries with turnover of up to $1 bln and with staff up to 3500 employees.

Since 2012 Mr. Biryulin has worked as a strategic consultant and as CEO of his own company, KVAN consulting. During this time he has helped a lot of companies from different countries develop new successful strategies.

This short book came about as a result of Mr. Biryulin’s thinking and critical comprehension of some popular modern ideas about business, of some “new approaches” which pretend to be new “big things” but sometimes don’t work as efficiently as we expect.

Download the book as EPUB or FB2

This is not a manual. This book is just a way for the author to share his ideas with other managers and businessmen. And the author would be glad if some discussion about the book will begin. If you have any questions or just want to share you ideas about business please do not hesitate to contact us by e-mail sb@sapcons.ru

If your business needs qualified help, contact us and we will find the necessary solution

or read other cases above

Our cases

Entering the markets of former Soviet Republics

Task: Define the best way to entering the markets of Russia, Ukraine and Kazakhstan. To establish the effective strategy of development in those countries and implement it.

Solution: The broad market research that was conducted let us find perspective market niches in those countries, in which the company could have been successful and could have got the competitive advantages. The products were updated to meet the expectations of local consumers – the price and the usefulness were adjusted. As a result, the market share of the product grew up to 25% and it is being successfully sold for more than two years at the moment. Read the case

Sales and products

Task: to “upgrade” an Eastern European company, to increase sales, to find a way to new perspective markets and to update its core product.

Solution: According to market research and evaluation of the company’s capabilities, the company had decent chances to be successful in the neighboring countries. Surveys and customer’s studies helped update the product line in order to make it demanded abroad. As a result, the company’s revenues grew by 14%, income – by 22%. Read the case